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Tricky Women/Tricky Realities Animation Festival x Mama.Media: Case Study

Tricky Women/Tricky Realities Film Festival, held annually in Vienna, is the only festival worldwide dedicated solely to animated films made by women. The festival has established itself as a vital platform for promoting gender equality and creativity in the film industry. As the festival continues to grow, it required a digital solution that could extend its reach beyond the physical event and engage with audiences across the globe.

With Mama.Media’s dynamic digital platform, Tricky Women Film Festival was able to go beyond traditional event management, creating engaging online experiences for both live and on-demand festival content.       

The Challenge

The Tricky Women Film Festival faced several challenges as they sought to expand their digital offerings:

  • Expand the Audience: The festival wanted to reach a global audience by streaming its films and events online.
  • Ticket Sales Integration: Provide a seamless process for purchasing tickets for both live events and online streams.
  • On-demand Catalogue: Establish a media-rich catalogue and archive where users could access past films and curated content.
  • Custom Web Environment: Create a festival-branded website that is easy to navigate, and customizable for future editions of the festival.

The Solution

By partnering with Mama.Media, Tricky Women Film Festival was equipped with a powerful platform that addressed their digital needs:

  • Hybrid Online Festivals: Mama.Media enabled Tricky Women to transition into the hybrid space, providing a seamless online experience for global viewers. Audiences could buy tickets and watch live screenings from the comfort of their homes.

  •  Catalogues and Archives: With Mama.Media’s support for diverse media types, the festival created an extensive online catalogue of past films, archived for easy access. Users could explore these films on-demand, ensuring continued engagement even after the festival's closing day.

  • Custom Web Environments: Tricky Women Festival benefited from a fully customizable web environment designed by Mama.Media. This platform was festival-branded, and could be adapted for each year’s edition, ensuring consistency and flexibility.

  • Ticket Sales and Event Management: Mama.Media integrated a user-friendly ticketing system that allowed attendees to purchase tickets for both in-person and online events. This streamlined the experience for users, making it simple to access films, panel discussions, and workshops.

Implementation Process

The implementation process for Tricky Women was carefully managed by Mama.Media, with several key steps to ensure success:

  • Customization: Mama.Media collaborated closely with the festival organizers to design a platform that reflected the festival’s perspective and artistic vision.

  • Training and Support: The festival team received thorough training on the platform, allowing them to upload and manage their media independently, as well as update event schedules in real-time.

  • Global Streaming Capability: The platform was optimized to support live streams and on-demand access, ensuring smooth playback and user experience regardless of viewer location.

Results

The collaboration between Mama.Media and Tricky Women Film Festival produced outstanding results:

  • Global Reach: By offering online streaming, the festival attracted an international audience, making it accessible to viewers from around the world.

  • Enhanced Engagement: The on-demand catalogue and archives allowed festival attendees to continue exploring films beyond the live event, contributing to longer-term engagement.

  • Seamless User Experience: The customizable website, ticket sales integration, and media-rich catalogue offered a streamlined, professional experience that was easy for festival-goers to navigate.

  • Sustained Growth: With Mama.Media’s flexible platform, Tricky Women Film Festival is well-positioned to continue expanding its reach and adapting to the evolving digital landscape.


    Image in Header: Film Still from "Whatever Moves Is Alive" by Noémie Marsily, BE 2022

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